Narrative began with a simple conviction: stories are among the most human things we make, and software for developing them should strengthen imagination, judgment, and craft rather than flatten them.
We are building Narrative for writers, creative executives, producers, and rights-holders who need a system that respects authorship, protects material, and keeps story decisions legible from first idea to final draft.
Story development often breaks down long before production begins. Source material, drafts, notes, adaptation questions, and version decisions get scattered across disconnected systems. Narrative was built to keep that process intact, so writers and teams can move faster without giving up control of the work.
The conviction
We did not want to build software that treats storytelling like disposable output. Narrative starts from the belief that perspective, instinct, contradiction, and emotion are central to the work, and the system should help writers develop them with more clarity and momentum.
The standard
Authorship, ownership, and process are not side issues. Narrative is designed so writers and teams can explore ideas, test structure, refine pages, and evaluate material without handing over the judgment that makes the work theirs.
The system
Great development work is iterative. Narrative is built to support that reality with research-informed structure, visible decision-making, connected notes, and source context that can carry from first spark through revision, adaptation planning, and downstream handoff.
Narrative is built so the writer remains in control of the process, with the system supporting judgment, iteration, and craft rather than replacing them.
Stories, pages, and worlds belong to the people making them. That principle informs how we think about authorship, IP, and creative agency across the platform.
Serious development work depends on discretion. Material should be handled with the level of care buyers, writers, and rights-holders expect when the work is sensitive or valuable.
The team brings together creators, technologists, and industry operators across studio leadership, creative development, product design, internet infrastructure, and cultural programming.
Co-Founder
Yair Landau is an award-winning leader with over 30 years’ experience in digital media, production, finance and entertainment. Capping a 17-year run at SONY, Yair was Vice Chairman of Sony Pictures Entertainment and President of Sony Pictures Digital Entertainment (SPDE), which he formed. As head of Sony Pictures Corporate Development, he was responsible for securing the underlying rights to the SPIDERMAN franchise and launching Sony Entertainment Television (SET) India. Yair formed and managed Sony Pictures Animation which was nominated for an Academy Award® for Best Animated Feature for its second film, SURF'S UP. He was executive producer of SPA's breakthrough film, CLOUDY WITH A CHANCE OF MEATBALLS.
Yair is founder of MASS ANIMATION, the first crowd-sourced studio which produced feature films and television with artists around the world. He currently advises B5 Studios, Revealense, Respeecher, the Jackson Hole Children’s Museum and Sustainable Media Center. Most recently, Yair co-founded NARRATIVE.NEW the first human centric Ai assisted story development platform.
Co-Founder
Mark Ghuneim is a distinguished American internet entrepreneur, new media visionary, curator and artist whose focus has been on transforming technology into a mechanism for commerce, artistic expression, and social advocacy. His current focus is on NARRATIVE.NEW, an endeavor dedicated to the agency and IP of human writers and creators with organizing principles and advanced frameworks for telling stories better. Mark’s professional arc began in media and video, transitioning from VJ/DJ at Private Eyes NYC to positions at MTV’s 120 MINUTES and Vice President of Video Promotion for Columbia Records. He was the first digital executive at Sony Music Entertainment, where he served as Senior VP of Online and Emerging Technologies. In 2004, Mark founded WIREDSET, then developed and launched TRENDRR - a proprietary platform that was one of the first to process the Twitter firehose, transforming real-time social data into actionable business intelligence and insights for the entertainment industry. acquired by Twitter in 2013, TRENDRR was integrated into the Curator product.
Mark is a longtime privacy advocate, having founded HACKED.NET in 1997 to focus on information security, and subsequently working with organizations like the ACLU to oppose surveillance in public spaces. Mark authored and co-curated the SURVEILLANCE INDEX exhibition and book series, which was presented at LE BAL in Paris. He also collaborated on the exhibition PUBLIC, PRIVATE, SECRET at the International Center of Photography (ICP), New York which utilized real-time media streams to explore digital privacy. Extending his exhibition footprint, his work was recently presented in the month-long piece called NOSTALGIA MARKET at Gotham New York City.
Co-Founder
Elliot Swan is a product and design leader behind transformative projects at the intersection of media, marketing, and technology. He led product at Ingrooves Music Group and launched data and AI-driven products used by independent labels and recording artists around the world. His work as SVP of Product spanned analytics, campaign automation, and new formats, including public launches around AI-powered marketing platforms and Dolby Atmos delivery for labels, during a period in which the company was fully acquired by Universal Music Group.
Before joining Ingrooves, Elliot co-founded Vadio, a venture-backed platform that synchronized music videos to audio streams. Vadio partnered with companies such as Vizio and Shazam to power video experiences for radio and streaming services globally. Along with his product roles, Elliot ran a boutique studio, ELLIOT SWAN DESIGNS, delivering brand and web work for startups and agencies. His portfolio and tools have been featured in international online design galleries and publications and contributed to this developing field of design. He has been building in technology and media since co-founding DuroCast, an early online radio startup, and continues to focus on products that make complex technology feel simple and useful to creative teams. He is a strong advocate of creative problem-solving and exceptional user experiences that works with human creative flow and imagination.
Creative Success
Charlotte Cotton is a curator, writer and creative consultant who explores the artist-led directions of photographic culture and visual storytelling. She has held positions including curator of photographs at the Victoria and Albert Museum; head of programming at The Photographers’ Gallery in London; curator and head of the Wallis Annenberg Department of Photography at the Los Angeles County Museum of Art; curator-in-residence at the International Center of Photography, NY and Metabolic Studio, Los Angeles. She was the founding artistic director of the Tasweer Photo Festival, Qatar. She has been a visiting critic and professor, including at Yale University, New Haven; UCLA; Parsons, The New School and SVA, New York. Charlotte is the founder of photography discussion platforms, WORDS WITHOUT PICTURES (2008-09) and EITHERAND.ORG (2012-15) and is currently Chief Creative Success Officer at NARRATIVE.NEW.
Her book, THE PHOTOGRAPH AS CONTEMPORARY ART, is published in fourteen languages and has been a key text in charting the rise of photography as an undisputed art form in the 21st century. Charlotte’s PHOTOGRAPHY IS MAGIC biennial and book were the first major anthologies of global artists defining the Postinternet image environment. PUBLIC, PRIVATE, SECRET culturally addressed the complex intersections of our rights to be seen and heard while claiming the privilege of privacy. Her forthcoming book, LOVE PICTURES, is a collaboration with artist Jess T Dugan, structured around a week-long conversation about photography, activism, family and love. She has recently received the 2026 Photography Curatorship, Criticism or Research Award from the Royal Photographic Society in the UK.
Development & Partnerships
Christina Wayne is an Emmy, Golden Globe and Peabody award winning media executive and executive producer with over three decades of leadership in global content creation, strategic growth, and operational excellence within the entertainment industry. A member of the Writers’ Guild of America since 1997, Christina began her career in entertainment as a screenwriter and director, writing and directing the feature film TART for Lionsgate in 2001. Her executive roles include Managing Director MBC Studio and Principal International Creative Executive, Amazon Studios, working across 20 countries outside the US on local language scripted content. She has served as President at Cineflix Studios, Cineflix's scripted TV division, board member of Turkish production company 03 Medya, and was an executive producer on BBC America's COPPER with Tom Fontana and Barry Levinson.
Christina was also Senior VP of scripted series/miniseries for AMC, where she shepherded the development and production on the Emmy® and Golden Globe® Award-winning drama series MAD MEN, the Emmy® and Golden Globe® Award-winning drama series BREAKING BAD and the Emmy® Award-winning mini-series BROKEN TRAIL. founder and CEO of Assembly Entertainment, she developed and produced scripted dramas and features worldwide for cable and digital platforms. She executive produced with Jim Carey on Showtime's I’M DYING UP HERE for two seasons as well as WILL for TNT. Christina launched TELEVISIONSCHOOL.COM in 2017.
If you are evaluating a writer-led system for development, source material, or adaptation planning, we can show you how Narrative fits real creative and commercial workflows.
